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OUR STORY

INSPIRED BY LEGACY

Thanks for stopping by. "Ow di bodi?" translation, "How are you?" in Krio, Sierra Leone's main dialect.  

Chic Salone was started by a brother sister team with rich Sierra Leone roots. We are direct descendants of one of Sierra Leone's national heroes. Val was born, raised and still lives in Sierra Leone.  Mark was raised in Jamaica and connected with his Sierra Leone roots later in life.  After years of doing business in Sierra Leone and seeing the response to the gifts he would bring back to his friends in the US, Mark decided to join forces with his sister to import the fashion his friends grew to love and make them available to  everyone online.

WHAT'S IN A NAME?

"Salone" is how most Sierra Leoneans call our beautiful country in West Africa. Our goal is to change the perception about the quality of fashion that comes out of Africa and "Chic" is one of the adjectives that we want associated with our "Stylish African Fashion."

THE JOURNEY SO FAR...

As we researched how to differentiate ourselves in the African fashion retail space we noticed two things:

  • First, in this Amazon same day delivery world, ordering quality African fashion online can take weeks before they're delivered.  That's because most stores are shipping the products from Africa to the customer or they are made to order. 
  • Secondly, even though there are many online vendors that sell African fashion, the ability to make a confident purchasing decision is compromised by the presentation of the merchandise and the eCommerce experience.

We are the solution to these challenges:

  • All products available on our site are delivered with fast FREE shipping so there is no need to wait weeks to enjoy your purchase. Our products are already here in our US warehouse where we can take advantage of accelerated shipping options. 
  • We discriminately source quality hand-crafted products from skilled artisans in East and West Africa and take the time to curate them in an aesthetically pleasing manner, so your experience is the same as purchasing from your favorite reputable online store. 

We have started with a limited assortment of sandals to perfect your experience, but will be adding many more products as we grow.

THIS IS ABOUT YOU...

You're stylish, modern with a bold personality.  You don't mind standing out from the rest.  You like to hear "that looks great on you, where did you get that?" You like to say something exotic, like, "it's hand made in Sierra Leone".  Or, you may just like our unique fashionable pieces that accentuate your more conservative wardrobe.  Either way, we believe you will find something you love in our collection.
Best of all, you want to know that what you wear makes an impact on the lives of others, positively.  "Yeah, the site I purchased this pair of sandals from gives back to the community where it was made".  

WE NEED YOU...

So share with your friends and keep coming back for more.  We're just getting started and need you to grow so we can bring you even more "Stylish African Fashion".  Purchase something.

 Also, we love to see how you style our sandals, tag us on social media @chicsalone  #chicsalone and tell a friend.

"Tenki" - "Thank you"

Send a message and tell us how we're doing.

Mark and Val
Chic Salone